Experiential Marketing
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001 Lululemon
During femdot.’s sold-out, 24-city tour with rapper Tobi Lou in 2019, The Boys Club Agency facilitated a partnership with Lululemon. The pair worked together to curate “Wellness Stops” in three of Lululemon’s biggest markets: New York, Chicago, and Toronto.
About 20 to 25 of femdot.’s fans were invited to the events, which included 15 minutes of guided meditation and a 45 minute yoga session with an instructor. Lululemon also gave attendees a gift or gift card of a $100 value.